Organize PR support in order to ensure that the company is mentioned in the information field
The main task of the promotion was the appearance of the IT company Format Koda in the media after changing the company name. Previously, the Format Koda was the Russian division of the foreign company First Line Software.
Before starting work, we worked out a promotion strategy, identified PR tools, formed a media database and working documents for promotion (company information, speaker profiles). The main emphasis in the promotion was placed on classical tools – we initiated a
commentary program, published expert articles in TOP media, introduced the company's speakers to external thematic events.
Results for six months:
- 99 publications (comments and expert articles). Before the promotion, the company was not represented in the media
- 3 integration in industry events
- 958.3 Media Index