Objective:
To organize press event dedicated to the results of the year and the opening of the new restaurant space Food Hall
About project:
In April 2018, the 4D team organized a press event for Outlet Village Pulkovo. Lunch was held in the new restaurant space Food Hall. It combined 2 concepts: Italian ("Pizzeria 22 cm") and Chinese ("Nihao").
The 4D Agency implemented works on turn-key basis: from writing a press release to inviting journalists and coordinating their work at the site, from creating the event script to producing souvenirs.
Outlet Village Pulkovo was presented by Antoni Gascon, retail director of Hines.
As a result of media relations, 26 journalists were accredited, 17 journalists attended the event. The media published more than 30 materials mentioning Outlet Village Pulkovo. Most of the publications were devoted to the topic of the results of 2017 and the start of construction of the second phase of the complex. Other publications were entirely devoted to the concept of the new Food Hall.
