Objective:
Development of the design and design solution of the presentation material
About project:
We designed a unique transformer postcard for Monopoly GC. This postcard is designed not only to surprise with its unusual design, but also to introduce users to the main services of the company, involving them in interactive interaction, revealing itself in four positions and creating a dynamic and exciting visual representation.
The main task in developing this unusual format was to demonstrate 5 key services that our client offers: a digital platform, a multiservice on the roads, financial and legal services combined in one projection, as well as a business service. This approach ensures a holistic perception of all areas of the company's work, giving the opportunity to get acquainted with the full range of services offered in just one interaction.
As a concept, we chose the theme of "infinity", which permeates the entire design of the postcard. This idea is reflected not only in the engineering design, but also in the visual illustrations. The four images that open during the transformation of the postcard are connected by a common theme of endless intersections of roads and logistics routes. These visual elements symbolize the continuity and flexibility of the processes that our client handles so easily. We wanted to show that every track, every route is an opportunity for optimization and growing success.
In addition, we have carefully worked out every design element so that the postcard becomes not just a tool for informing, but also an expressive object that you want to hold in your hands. We used bright and attractive illustrations that not only visually attract attention, but also emotionally connect the user with the company's concept. After all, it is this interaction that creates a positive experience of communicating with the brand.
Thus, our transformer postcard has become not only an original souvenir, but also a powerful tool for communication. This is another confirmation that a creative approach can effectively combine functionality and aesthetics, turning information into an exciting journey through the world of company services.
