Objective:
Development of corporate calendars in steampunk style for the company
About project:
Our team developed a unique thematic calendar in steampunk style for AEM-Technologies JSC using artificial intelligence. The concept was based on the idea of transforming factory life in the spirit of "fantasy" and the integration of the dragon - the symbol of 2024. With the help of AI we created a visual of the universe, generated characters and manually retouched the resulting images. As a result, two variants of A2 format wall calendars were produced.
The work on the project started with a deep dive into the fantasy world and a search for a suitable direction. It was important that in addition to "fairytale" style contained an element of "technological". Steampunk as a style that combines the romance of futuristic inventions and mechanisms became the ideal choice to reflect the spirit of "factory life".
The main heroes of the calendar are 24 employees of the enterprise, who passed a competitive selection for photo shooting and dragons. The images and attributes were chosen to match the specialization of the heroines. Office employees were depicted with tablets, documents and laptops. Production workers - in the shops with a variety of tools in their hands.
The use of neural network in the project was practical and symbolic in many ways. On the one hand, it allowed us to emphasize the role of technology in modern industry, and on the other hand, to emphasize that humans are still at the center of production processes. Machines can do many things, but they can only fully realize their creative power with the help of human beings. That is why people are at the center of the calendar.
