We are glad to inform you that on March 1 and 2, one of the key events of the advertising market of the North-West-the regional stage of the largest advertising and marketing festival Silver Mercury will take place in Saint-Petersburg for the third time. The event program includes a competition for the best advertising projects, a conference, round tables and seminars with leading industry experts. Silver Mercury is the most striking advertising cases, charismatic speakers, the largest industry conference and business audience!
For the first time in the festival Silver Mercury North-West introduces an additional category-development and implementation of projects in the field of Public Relations and the curator of this direction was the team of our Agency! Within the framework of the block, a special nomination has been introduced in which social programs aimed at promoting projects of charitable organizations participate. For the first time, projects submitted in this category participate in the competition for free! The full list of nominations is available on the official website of the contest.
This time the professional conference will be devoted to the topic of evaluating the effectiveness of projects. What KPIs exist in each industry? How can I calculate the result of my work for the client? Are there generally accepted international standards for evaluating performance? – all this and much more you will learn on March 2.
The last Silver mercury was one of the most significant events in the advertising industry in St. Petersburg: more than 100 applications in various categories, more than 50 applications for participation in the Young Mercury, more than 400 people attended our conference which was attended by 30 speakers. The festival jury included 20 marketing Directors of major companies. And now we plan to surpass the results and shake up the St.Petersburg advertising market. Are you with us?
Our goal is to organize the main industry event on the regional market. We are supported in this by the Association of Communication Agencies of Russia (ACAR), the Russian Association of Marketing Services (RAMU), the Community of St. Petersburg digital agencies (SPEZIA), the Committee for press and interaction with the media of St. Petersburg, and media resources.
Silver Mercury Program. North-West:
On March 1-2, 2017 at the Vvedenskiy hotel you will find: public defenses of the best advertising projects of the North-West 2017, a large professional conference, round tables, the "Young mercury" competition and a solemn ceremony of awarding the winners.
Participation in the competition program of the regional stage of the festival is a real chance to assert yourself not only on the regional or Federal but also on the international market. The winners of the competition will be included in the long list of the federal Silver Mercury with the subsequent opportunity to submit their work to the international award the Globes Awards.
The festival jury will include marketing Directors of the largest client companies in the North-West and Moscow.
Submission of works by February 20, 2017 in the following blocks: Event, Rgomo, Digital, Media, Branding / Design, Public Relations, Creative, Advertising campaigns.
Organizing Committee of the festival Silver mercury. North-West
Manager for participation in the competition:
Manager to work with the media: