Objective:
PR support for the Children's Education Festival
About project:
This event brought together more than 50 educational organizations from St. Petersburg, ranging from private schools and inclusive centers to kindergartens, preschools, and family clubs. At the festival, children and parents learn and get to know the exhibitors at the same time, without getting in each other's way. This year, special attention was paid to supplementary education—clubs and sections, which is particularly relevant at the beginning of the school year. In addition, the festival included a ceremony to present the Brandbr. Reputation award.
The agency's scope of work:
- Attracting information partners;
- Announcing the festival in the media and new media.
- Preparation and distribution of press releases (festival and private education market analytics, results of the Brandbr. Reputation award)
Results:
- Attendance: over 5,000 guests;
Information partners:
- Children's Radio St. Petersburg radio station (19 audio clips on air);
- Metro newspaper — announcement + poster + report on the awards;
- Poster resources: KudaSPb, Afisha KP;
- St. Petersburg TV channel;
- Gde Moji Deti? publication.
Media coverage:
- 29 publications about the festival and the award (see KudaSPb, Metro, Afisha KP, Rambler);
- 7 expert articles on private education market research (Delovoy Peterburg, 78.ru, Vecherny Peterburg);
- Publications in New Media (KidsReview, VK Metro, VK Metro post 2).
Special attention:
- Commentary for the business publication INK.;
- Three publications about the festival in print media (total circulation of over 215,000).
Translated with DeepL.com (free version)
